Gateway Commercial Finance

The Walmart problem: What to do when your biggest client wants to extend payments

The good news? You have a massive customer who drives a large portion of your revenue. The bad news? That customer knows how much you depend on them and is trying to extend their payment terms to a point that could seriously disrupt your cash flow.

This happens often, especially when it comes to large companies. Proctor and Gamble recently extended their payable schedule from 45 days to 75. Wal-Mart is notorious for demanding net-60 and even net-never payment schedules from the smallest suppliers.

So, what do you do? You need the customer’s business, but you can’t afford not to have the cash for three months. You’ll have little to no working capital, and your business could operate on the brink.
The first thing to remember is that you don’t have to accept the customer’s request. Just because they’re your biggest customer doesn’t mean they have the right to jeopardize your business.

negotiating payment terms with big box stores - walmart

Consider whether their business is worth it. If it is, then you’ll have to find a workable solution.

How to Manage Big Vendor Payment Schedules

Here are a few tips to keep in mind:

Respect yourself

Customers chose your product or service because they could see value in it. Your customer wants longer payment terms but probably doesn’t want to lose your products. They don’t want to find a new supplier. Remember that. You do have some leverage to bring to the negotiating table.

Know their business and how you fit in

While it’s important to respect yourself, it’s also essential to know where you stand in the customer’s eyes. Do your products play an important role in their success? Or is your product a commodity, like paper clips or copy toner? If you’re offering a commodity, you have much less leverage than if you’re providing a strategic product or service.

Communicate with the right people

Your customer’s accounts payable department probably drives the calls for longer payment terms. If possible, negotiate with the procurement team, not accounts payable.

Accounts payable staff come from accounting backgrounds. They only care about one thing – improving cash flow. The procurement team, on the other hand, looks at your product differently. They’re probably the ones who chose you as a supplier. They understand the value you bring. Get them involved in the conversation, and you may have much better luck.

Know their history

Go through the customer’s payment history before you enter into negotiations. If they’ve been on net 30 and paid 15 days early every month, then an extension isn’t so bad. A shift to net 60 may just mean getting paid on day 45.
However, if they consistently pay two weeks late, you should tread cautiously. A change to net 60 could mean that you’ll get paid on day 75. Also, mention that they have already paid you late.

Incentivize them to pay early

If your customer is determined to pay later, try incentivizing them to pay early. For example, you could knock two percent off their bill if they pay ten days before the due date.
You may only want to offer this if you have other options. If they’re your largest customer, they probably already get preferred pricing at low margins. If you give them too big of a discount, it may not even be worth the business.

Bring in a third party

A good compromise may be to use an invoice factoring company to help ease the cash flow. A factoring company advances you a portion of your receivables. They then collect the invoice from the customer. Once the factoring company collects, they keep a small fee and then forward you the balance.

In this situation, receivable factoring could be a very effective solution. Your customer gets the net-60 or net-90 terms that they want. You get most of your cash upfront, so you always have plenty of working capital, and your operations aren’t negatively impacted. A factoring company could be a great way to make sure everybody wins.

As you expand and pick up larger clients, you’ll run into this more and more. Don’t dismiss these requests right off the bat. Instead, consider them and look for ways you and your customer can benefit. They’ll likely appreciate your flexibility and your collaborative approach. That could win you more business in the future.

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